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Hic Sunt Leones. Leone Sbrana 1919–2009

Hic Sunt Leones. Leone Sbrana 1919–2009

Lorenzo Rindori

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This research focuses on Leone Sbrana and his entire practice. Born in Florence on November 14th, 1919, Sbrana was part of the first generation of Italian graphic designers. He studied in Milan where he wove a broad network of collaborations with prominent professionals of his time. In the early Fifties he settled in Florence playing the role of the first indigenous graphic designer. Eclectic, always up-to-date with the latest trends, he was an exponent of Italian Rationalist Graphics — also known as “terza via” (third way) — while managed to identify and collect in a rich library some of the most important international magazines and publications, a rather unique achievement in a provincial context. This project is an attempt to catalog and describe the heterogeneity of his work as it unfolded through the turning points and episodes that defined it. At the same time, it focuses on the means and methods by which a graphic designer operating outside the industrial hubs of northern Italy could take advantage of to form and express himself while keeping being updated on the latest evolutions in design. A text by Michele Galluzzo on Italian advertising between the Sixties and the Eighties opens the publication.
Research and design concept: Lorenzo Rindori
Foreword: Michele Galluzzo
With contributions by: Pierluigi Aglietti, Franco Chiani, Annabella Sbrana, Leonello Sbrana
Editing: Lisa Cadamuro
Number of pages: 228
Number of images: 513
Printing method: digital + screen printing
Format: 230 x 293 mm
Print run: 100
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Country — Italy

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About — Multi Form is an independent creative direction and graphic design practice based in Italy, run by Alberto Moreu and Veronica Adami. Operating across the commercial, cultural and publishing sectors, in our projects we place a strong focus on creative and art direction for international design furniture and fashion brands, as well as cultural institutions. Our practice is driven by a conceptually based process and an open dialogue with international clients and collaborators. Working closely with photographers, stylists, web developers, SEO strategists, directors and type designers, we produce original design works, visual identities, effective brand positioning and communication strategies. We see ourselves as partners and collaborators to the companies we work with – committed to a comprehensive and attentive vision of the client’s business and keen on cultivating a mutually-inspiring creative relationship.

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