Nada sino diseño

Today's world allows for countless exercises in futurology, often based on the conviction of an imminently accelerated historical transformation. In the face of the profound changes being anticipated, we pose a question for those who wish to live differently despite contemporary limitations:

What can we do to keep everything the same?

Amid the disruptive nature of digital systems, this essay seeks to understand how design necessitates speculative reflection on the idea of "nothing." Nothingness as a result of the laborious evolution of world design, a practice with totalizing ambitions that requires attention, vigilance, and self-analysis to generate new knowledge and methods that create a working structure centered on the design of nothing. The "social critique of time" and its "acceleration" is drawn from the thought of Hartmut Rosa, who argues that modern society is the first in human history that needs acceleration to sustain itself. Speed, as a problem, generates alienation while distorting the way we experience life.

With design increasingly focused on the total digitization of the world—playing a distorted role in the so-called sociocultural commerce as an essential component in the production and exchange of nothing—it paradoxically creates void relationships guided by automation. This forces us to rethink a society that demands reexamination.

Technical Details
Year: 2022
Languages: Spanish, English, and Portuguese
Format: 10.5 x 17 cm
Pages: 320
Type: Softcover with embossed cover