Poetry for Corporations
Poetry for Corporations
Bruna Mori
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Books / US: $10 — Rest of the World: $25 —— Prints/Artist Editions / US: $25 — Rest of the World: $50
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Paperback, Full color, 100 pages Paperback edition
Poetry for Corporations is a selection of copy written for notable brands between 2000 - 2015, repurposed and arranged in sections on content, form, and correspondence. Stock photography curated by writer Kylie King; design by creative director Wendy Belt. Conceptual, confessional, or constraint-based, there is a place for parroting one’s livelihood toward a content doom in 2018, to remember when humans were encouraged to write like machines, as machines are now asked to have humanity. Poetry for Corporations marks a vanishing era, back when there was no faux #taxbreak. Raw copy deck forms document a moment before AI transitions a livelihood--a time when we became ghosts for corporations, cobbling together taxonomies, disclaimers, word counts based on calculated attention spans, top 10 benign adjectives in some combination that conveyed the essence of a brand. Most poetry about corporations looks at the phenomena through the lens of disaster capitalism (or more recently, accelerationism). Poetry for Corporations is the lightly placed disaster (or potential) itself. —Bruna Mori


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